Sponsorship activation and brand promotion are essential to increase brand visibility and create a loyal customer base. Sponsorship activation allows you to participate with others at an event, giving you a place to showcase your product or service in an engaging way for attendees. Many large brands use sponsorship activation at various events to encourage attendee participation and increase engagement with their brands, such as Pepsi, Wet N Wild, Bacardi, and Bud Light. These brands showcase the success of sponsorship activation and how it can significantly impact their bottom line.
Different ways you can engage in sponsorship activation include:
On top of sponsorship activation, it's essential to promote your brand. Consumers are more likely to trust a brand they recognize and share their satisfaction with your brand with their friends, family, and strangers online. Create consistent, reliable branding that your customers can trust. You can use various forms of marketing to increase your brand awareness, including:
Once you have established your brand and marketing, you can use your collected data to improve and engage your consumers. The three primary forms of data include activity, observational, and sales. Use these data types together to create a comprehensive improvement plan, determining which marketing materials currently work and which aren't grabbing consumer attention. Once you have an established brand identity, it becomes easier to market new products since loyal customers are more likely to try your new products and feel safe purchasing your product or service.
As mentioned in the previous chapters, promotional products are an excellent way to engage in sponsorship activation and brand promotion. You can use these materials at events to engage and connect with your consumer base. Promotional products are also an excellent way to market your brand as consumers wear or use these products.
Your promotional products should have consistent branding, including your logo, message, and contact information. Maintaining consistent branding beyond your promotional products is just as critical, allowing customers to trust your consistency and rely on you as a brand. Consumers who trust a brand are more likely to continue working with them in the future.
SourcePromo can help you maintain your brand identity and help you engage in sponsorship activation. We have over 400,000 promotional products so you can choose the items that best fit your brand identity and purpose. You can select from apparel and hats, drinkware, office supplies, and writing utensils, giving you plenty of options to suit your needs and engage your audience.
We also offer services to help you make the most of your marketing campaign, including graphic design, client website creation, fulfillment and distribution. We can help you maintain brand consistency and design products that help you increase your brand awareness and create genuine connections with your consumer base.
We also work with manufacturers who use eco-friendly products to help you increase your sustainability, something that's becoming increasingly important among consumers. If your brand mission focuses on sustainability and eco-friendly practices, you can trust us to help you maintain your mission! Contact us today to learn more about how we can help you make sponsorship activation and brand promotion more effective for your business!