Custom pens are practical, attractive, and appropriate for most workplace environments. Whether signing forms or writing personal reminders, most people use pens daily. Cheap pens for advertising provide everyday exposure that can last for months. Personalized promotional pens work better than a business card, offering numerous opportunities to promote your company's logo, slogan, and contact information to a much wider audience.
Every time someone reaches for your promotional pen, they'll think of your brand. Promotional products like pens are usually passed from one person to the next, immensely expanding the number of impressions. You can never know where your custom pens will end up next!
The 7 Best Styles for Promotional Pens
Pens with logos get used time and again, helping to improve brand recognition and increase leads. That's why it's important to choose a type of pen people will enjoy using. Consider how the ink used in different pens can vary in their usefulness between oil-based, water-based, and gel consistencies. A pen's anatomy can also affect its performance, such as a removable cap, clicking mechanism, or twist operation.
Here are our top seven categories of customizable writing pens to enhance any conference, advertising campaign, or office environment.
1. Ballpoint Pens
Ballpoint pens are among the most common and convenient pen types. The oil-based ink dries much faster than other pen types, resulting in fewer smudges while writing. Because the ink is thicker, ballpoint pens require more pressure to get the ink flowing but will use less ink in the long run. Use ballpoint pens for your giveaways to ensure your brand has more visibility with a longer-lasting pen design.
While not ideal for lengthy writing periods, ballpoint pens are a reliable option for reception desks to give out to customers or use at sign-in stations.
2. Roller Ball Pens
Roller ball pens use water-based ink, which flows faster and requires less pressure when writing. Because the ink flows so smoothly, you will need to refill it more often than you would for ballpoint pens. However, rollerball pens offer a much more comfortable writing experience for longer applications.
Choose from a wider range of ink colors for your roller ball pens due to the use of water-soluble dyes, which cannot be used in oil-based ink.
3. Gel Pens
Gel pens use water-based gel ink that is less likely to smudge than the water-based ink used in most standard roller ball pens. The consistency of gel ink pens combines the comfort of smooth-writing roller ball pens and the performance of long-lasting ballpoints. Pigments are used instead of water-based dyes to create even more color variety. Your promotional pen can be both reliable and unique with a gel ink color matching your brand identity.
Due in large part to its smooth-writing, long-lasting gel ink, the G2® Premium Gel Ink Rolling Ball pen is the top-selling pen in America. Consider marketing your business with a pen favored by many consumers, ensuring your brand is seen.
4. Stick Pens
Stick pens are a classic pen style recognized for their straight barrel and removable cap. The barrel houses the pen's ink chamber, which can be ballpoint, roller ball, or gel. When you write, the ball and socket mechanism at the tip allow the ink to flow smoothly onto the paper. Meanwhile, the ventilated cap protects the ink tip when your pen is not in use.
The lack of internal mechanisms makes these pens modest and lightweight, with plenty of surface area to promote your business. Stick pens are ideal for companies on a tight budget looking to broaden their promotional strategy.
5. Click Pens
Standard retractable pens, also known as click pens, are a popular promotional product for all industries. Click pens function with a spring mechanism consisting of a simple rotating device and a plunger at the top. One push of the plunger will cause you to hear the famous click sound as the internal mechanisms rotate and deploy the ink tip. When you are finished writing, the same process will return the pen to its non-retracted position.
Click pens are the most common style of ballpoint pens but are frequently used for roller ball and gel pens, too.
6. Twist Pens
Twist pens rely on a twisting mechanism to function. Typically, the twist mechanism is located between a grip and the metal barrel. This design allows the pen tip to extend and retract whenever you twist the grip. While some twist pens may feature a slightly altered anatomy, twist-action in opposite directions is always needed to open and close the ink tip.
7. Hi-Tech Pens
With components of traditional pens that can write on paper, hi-tech pens also feature parts that can perform additional functions. Your custom hi-tech pens may include a stylus, light, or other multi-purpose capabilities. For example, the 6-In-1 Quest Multi Tool pen offers both a stylus and an LED light in addition to its other valuable features.
Most of our custom hi-tech pens feature a stylus — either at the top of the pen or on the pen's tip.
Promotional pens with stylus components are popular for corporate industries and giveaways. The rubber tip helps you navigate touchscreen devices without leaving fingerprints and scratches. Meanwhile, the multiple functions offer increased value to customers and may even inspire them to use your promo product over other writing alternatives.
Business Applications for Custom Pens
Buying promotional pens for your business is a budget-friendly marketing tactic. Pens can serve diverse business applications, from establishing a sense of unity among employees to creating a lasting impression on potential customers.
Large and medium-sized corporations can supply everyone in the company with a custom metal twist pen featuring the company logo or slogan. The gift will promote unity without breaking the bank — and you can even expect some of these custom office pens to find their way out into the community.
Marketing agencies, banks, credit unions, and other corporate industries can increase visibility with cheap pens for advertising. When your business name is clearly visible each time a customer uses your branded click pen, it becomes easier for them to recognize and remember your brand. You can even add your logo, slogan, or contact information to improve your long-term business networking.
How to Use Personalized Promotional Pens
There is more value to offering a promotional product than simply providing free pens. When you target your giveaways with a custom pen designed for the application, you can significantly grow your audience and generate more leads.
Personalized pens are a catalyst for word-of-mouth marketing, suitable for just about any situation. Design your own custom pen with any of the following applications in mind:
- Holiday gifts
- Awards
- Promotions
- Prizes
- Giveaways
- Tradeshows
- Conferences
Applying Our Process: How SourcePromo Can Help
SourcePromo is your one-stop shop for promotional pens tailored to your unique needs. We offer a wide range of product lines with over 400,000 products to help you build strong brand recognition across your entire business.
At SourcePromo, we help our clients from design to delivery. Our in-house design services will walk you through the initial concept, color rendition, mock-up, and finished artwork of your product. Ask to receive samples to ensure you select the best promotional pens for your company.
Once you're satisfied with the promotional product design, our team will begin product fulfillment and distribution to your site. We use regional warehouse locations and global logistics so that you can benefit from timely deliveries of custom promotional products. As an ASI- and PPAI-approved distributor, SourcePromo prioritizes working with manufacturers who create environmentally friendly products.
Shop the Best Promotional Pens at SourcePromo Today
We have a curated assortment of hundreds of thousands of products, including a wide selection of promotional writing pens in any style you can imagine. If you don't see what you're looking for, feel free to contact us for help choosing the best pens possible. Ask about a free quote today!