Chapter 3: Types of Custom Corporate Apparel

To help you decide what the right apparel for your brand is, you should know which types of custom corporate apparel are available to you and your employees.

In this chapter, we cover several types of custom corporate apparel and the different options for each. We also cover the differences between men's apparel and women's apparel and why you should offer various sizes, colors, and designs to meet buyer preferences.

6 Corporate Apparel Options

As you start planning for your corporate apparel order, it can help to take a closer look at apparel options. Exploring these options can help you select apparel types. Then, you can seek out fulfillment services that supply your desired types.

Here are examples of branded corporate wear:

1. T-Shirts

T-shirts are often the first pieces that come to mind when you think of corporate apparel. Most people have several of these lightweight and comfortable shirts in their closets. T-shirts are a versatile option for your corporate branding. You have plenty of room to display your logo, company name, or both. You could use the front and back of the T-shirt for your design.

Another advantage of T-shirts is their wide availability. You can find them in various options:

• Colors: From red and orange to blue and purple, you can shop for T-shirts in every rainbow color. You can find a shade that matches your brand or meets your customers' preferences.
• Sizes: It's important that your corporate apparel includes sizes for all customers. T-shirts are typically available in every size, making them a great option.
• Materials: Next, you can also choose from a wide range of materials for your T-shirts. Whether you prefer cotton, polyester, or a blend of materials, you're sure to find a provider with the material you want most.
• Styles: Lastly, you can choose from long-sleeve or short-sleeve T-shirts. You could also find more distinctive styles, such as a V-neck style.

With so many T-shirt types available, you can build a customized design for your apparel.

2. Office Wear

Another option for corporate apparel is office wear. This type, in particular, is an excellent option for apparel you can give to your employees. A company's office wear can depend on culture and preferences. However, common examples of office wear include:

• Polo shirts
• Dress shirts
• Twill shirts

You can use office wear to create corporate clothing for your employees. Options like polos are classic and sophisticated choices for workers to wear in the office. By adding your company name or logo to the shirts, you can create a unified presence for customers. Employees can show their pride in their work, fellow employees, and company culture.

Polos, dress shirts, and other office clothing types are available in many colors and sizes. You can select the styles that suit your employees and brand best. Workers could also get involved in the design process, which can increase the excitement for the apparel.

3. Outerwear

Some companies choose outerwear for their corporate apparel. These warmer options are perfect for colder months. Outerwear includes pieces like:

• Jackets and coats
• Sweaters
• Vests
• Fleece
• Sweatshirts

You could add your business logo or information to any of these options. Outerwear is a great giveaway choice for events during the winter, perfect for staying warm when you're out and about. They also make excellent gifts for your employees to wear throughout the year.

Because there are so many styles available, you can get specific with your design and gifts. Your outerwear choice might depend on your customer and employee preferences. For instance, some people might not prefer vests but might love sweaters. You can use their preferences to create an ideal style for your corporate apparel.

4. Pants

There are also different pant styles available for branded apparel. You could brand any of these types with your logo or company name. For instance, you can find:

• Pants
• Jeans
• Shorts
• Skirts

Within these separate types, there are also several colors and styles available. Whether you want to brand sweatpants or light-blue jeans, you're sure to find many options.

5. Headwear

Next, headwear is another option for branded apparel. These accessories are perfect for sporting a logo or business name. And many people use hats year-round, allowing for consistent advertising.

Here are examples of headwear you can use for corporate apparel:

• Caps: Caps have a fitted crown and a visor facing the front instead of a full brim. A baseball cap is a classic example. 
• Hats: Hats are any round head covering with a brim. This description includes everything from a sun hat to a cowboy hat.
• Beanies: Beanies are a popular option for year-round style. Their softness and various designs make them a great choice for branded apparel.
• Visors: Visors' signature looks are also excellent options for branded clothing. They're especially popular in the summer months for blocking the sun's rays.

6. Accessories

Lastly, you can also brand a wide range of accessories with your business logo. Consider choices like:

• Sunglasses
• Gloves or mittens
• Bandanas
• Shoes

These choices are more unique than other typical clothing options. Their smaller size makes them excellent giveaway options because they're easily portable. You can also choose from many colors and styles for any of these accessories.

Men's vs. Women's Apparel

As you select your corporate apparel, you must consider both men's and women's options. You likely have both male and female customers and employees, so it's crucial to provide apparel options for both groups. That way, you give all your customers the option to use your clothing and optimize your reach.

Men and women often have different preferences for clothing. Their lifestyles and values can inform their preferred clothing. To make sure you meet both needs, try to offer a variety of:

• Sizes: Both men and women represent a wide range of sizes. No matter what apparel type you choose, you should offer many sizes. An abundance of sizes allows everyone to feel represented and wear the apparel comfortably.
• Colors: Depending on the person, men and women could have different preferences for colors. Offering various colors might encourage more people to wear your apparel. You can include your brand's typical colors in the logo, then offer multiple colors in the rest of the apparel.
• Designs: Lastly, people might have different inclinations for designs. Some might like big images, while others prefer smaller ones. Offering a range of apparel types can help you meet these preferences. For instance, you could provide T-shirts with big designs and jackets with smaller ones.

Overall, the most critical aspect is meeting your typical buyers' choices.

Luckily, most branded corporate clothing is available in unisex options. This style can suit all genders comfortably, making it an inclusive choice. Many shirts, hats, socks, and other garments can fit someone regardless of gender. Consider adding these alternatives to your corporate apparel so every customer or employee feels comfortable.

Find All Types of Corporate Apparel on SourcePromo

Now that you know the different types of custom corporate apparel available, you can choose what specific apparel you may want to consider for your brand. Whether you want men's apparel, women's apparel, or unisex options, you can find all types of corporate apparel at SourcePromo. Contact us at SourcePromo to learn more about the types of custom corporate apparel and what may be the right options for your company.