Finally, if you want to include corporate branded apparel in your company, you should also understand how it is made and the three steps involved in the apparel fulfillment process.
This chapter explains the apparel fulfillment process, which consists of design, creation, and distribution. We also cover why SourcePromo is your solution for corporate apparel, along with the various services we offer.
Apparel Fulfillment Process
After you select a service provider, the apparel fulfillment process can begin. Apparel creation typically follows three distinctive steps:
1. Design
In the initial step, you work with your provider to create your company's design. You might already have an image in mind, or you might rely on your vendor's help. Either way, this first stage is all about crafting and refining apparel design.
Your provider might ask you specific questions about your choices. These are common considerations for building apparel design:
- Colors: Your color choices for apparel make a big impact on brand expression. Studies have shown that people associate colors with specific feelings or actions. For instance, blue is often associated with calmer feelings, while red can symbolize power and strength. Keep these color associations in mind as you select colors for your branded apparel. The shades impact how customers view your brand. For example, choosing blue polo shirts for your employees might show calmness and professionalism. But selecting yellow shirts can display enthusiasm and positivity. Think about what feeling you want your brand to express, and choose a corresponding color.
- Logo placement: Logo placement also impacts how people perceive your brand. Depending on the apparel type, your logo location will vary. You want a site that provides maximum visibility, such as on a pocket or a chest. Your logo placement also depends on the apparel wearer. For instance, if your apparel is for employees, you likely want a logo on the apparel's front so customers speaking to employees can see it easily. But if the apparel is for customers, you could print a large logo on the back of the garment or other locations.
- Overall messaging: Always keep your overall intention for the apparel in mind. You can align the design with your goals. For instance, you might want the clothing to encourage customers to take action, like calling or filling out an online contact form. You could use a simple and effective call to action (CTA) in your design to remind potential customers of the action. Other companies use their slogan on their apparel. These words can remind customers of your available services and encourage them to approach your business. For example, a slogan might express humor, showing your company's friendly nature when dealing with customers.
Your fulfillment partner can help you decide on various design aspects. Once you finalize a design, it's time for the creation process.
2. Creation
During creation, your service provider uses a printing method to transfer your design onto apparel. They choose a printing process based on your design specifics and preferences. For example, you might request screen printing because of a large order volume.
Depending on your provider, the creators can provide updates during production. You can view the order progress and refer to estimated completion times.
3. Distribution
Finally, the service provider will send the apparel to your company. You can work with them to find the best delivery date and time. Once you receive the order, you should examine it to ensure all the items from your order are accounted for. You can also look for misprints or other flaws with the clothing. If you find any problems, work with your provider to get a replacement or a refund.
Once you have the apparel, your next steps are up to you. Some companies keep their apparel in inventory until they want to use it. In other cases, you might have an immediate need for it. For example, you might want employees to start wearing the apparel right away. Or, you might have an upcoming event where you want to distribute clothing.
After you pass out corporate apparel, you can examine whether it affects brand awareness or customer loyalty. For instance, you can study whether giving customers a free T-shirt encourages them to return to your store. If you notice an increase in interest or engagement, consider investing in more corporate apparel in the future.
Why SourcePromo Is Your Solution for Corporate Apparel
Corporate apparel can boost brand awareness, encourage customer loyalty, and improve employee morale. If you're ready to get started with corporate branded apparel, choose SourcePromo today.
We have over 400,000 products available for corporate apparel. Whether you want to use T-shirts, sunglasses, or any other clothing type, SourcePromo can help you design apparel that meets your company goals. Our dedicated customer service team can guide you through the order fulfillment process, answering all questions and making informed suggestions. We offer free quotes and samples that can help you select the best apparel option for your business.
SourcePromo also offers several other services, including:
- Website design
- Warehousing and fulfillment services
- Tailored design for apparel
Start Designing Your Corporate Apparel Today
When you're ready to order corporate apparel, you'll work with your chosen provider to create your company's design. From there, your service provider prints your apparel and sends it to your company, employees, or customers.
SourcePromo is your solution for corporate apparel! Our apparel can help boost brand awareness and encourage customer loyalty, and we offer additional services to help your business. To get started with SourcePromo, contact us today or browse our corporate apparel for your employees or customers.
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